Get the right people doing the right things!
Storytelling & branding, Retrospective / Wash up, Workplace wellness, Diversity, equity & inclusion, Company culture & values, Onboarding, Emotional intelligence and empathy, Conflict Resolution, Sales & marketing
FMGC, Sustainability, Startup, ScaleUp, Tech, Telecommunications, Multinational, Health, Education
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About the service
Defy Expectations was founded by three seasoned business professionals with experience in running large teams and businesses across the globe in good times and bad. We have walked in your shoes and kn...Read More
Customer testimonials
Creating a high performing Team - UK Technology
The client was a large UK technology company faced with the need to undertake a major digital transformation of its business. For the IT team this was particularly challenging. They faced a significant amount of change, the need to manage both external and internal resources under significant time pressure. In addition to the transformation, they had to keep the day-to-day business running. The team was made up of very talented people, skilled in their own disciplines, some had worked together before, others were new. The pressure of the transformation meant that team members were making very fast decisions and relying on their colleagues to deliver. Their Director identified the need to significantly upgrade the team’s performance if they were to deliver. The Process The work began with a series of interviews of team members to understand the issues that they were facing individually and their expectations of the other team members. We then ran a 2-day workshop that began with a series of “get to know you” sessions to build trust between individuals and helped them to understand how to get the best from each other. We then moved to creating a common understanding of the team deliverables and their individual accountabilities. We introduced them to a number of tools that they would be able to use between themselves and with their own teams and we created a common vocabulary that enabled them to avoid confusion. The Outcome The result of the work can best be summed up in the words of their Director: “What really stands the test of time is that as a team we re-visited the outcomes many times to ensure we were on the right track and truly were able to hold ourselves accountable; we use the tools every day and the leadership team then used many of the same approaches with their teams - always to a very positive effect. That workshop created the foundations for us to become one of the highest performing teams in the business”.
European Household name in Food
At Defy we believe that when you are thinking about reorganisation you need to be clear about your strategy before you start making any moves. We were approached by a long-standing customer who has confidence in our knowledge and judgement and asked us to take on a market review assignment prior to working on their strategic direction. This was unusual for us, but it was a fascinating challenge. The client is a household name in European hospitality, with global ambitions to be a world brand leader. They wanted to begin their strategic review by benchmarking themselves against the top global brands so that they could understand what the gaps were in capability that they needed to fill over the next few years. Using a combination of industry knowledge and some desk research we provided a summary of what has made those companies great – what their “secret sauce” really is. The findings were consistent and challenged some of the received wisdom in the market. We found that: True Growth Focused Brands are managed globally and are homogenous They have Incredibly strict controls on quality of product and service/experience. They have consistent processes created and controlled globally with a local flex. Top brands have updated and refreshed their visual identity, but they have not significantly touched their logos for many decades They listen and learn from their customers They invest heavily in consistent, rigorous and robust training These may sound obvious, but they are really hard to do consistently over long periods of time. They demand strong leadership and investment coupled with the understanding that this is not a quick fix. These have now formed the backdrop to our client’s review of organisation and strateg
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Meet the provider
Hello, I'm Helen H.
Do you want the right people in the right places doing the right things at the right time? Defy Expectations by getting this right! Why we are different - We are all…
Do you want the right people in the right places doing the right things at the right time? Defy Expectations by getting this right! Why we are different - We are all…
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